In 2006, UNDP Regional Bureau for Europe, the CIS, and The Coca-Cola Company announced a USD 6 million partnership agreement to cooperate on improving access to safe drinking water. Recognising the significant challenges related to water, both the Coca-Cola Company (TCCC) and the United Nations Development Programme (UNDP) have committed to identifying and supporting solutions to these challenges.
Every Drop Matters is designed as a regional partnership initiative in the countries of Europe and CIS, aiming at increasing access to safe drinking water, facilitating the use of environmentally sound industrial technologies, and promote responsible water resource management by outreach and awareness raising activities.
The project’s vision is to allow communities to enjoy improved access to safe drinking water while providing initiatives that promote sustainable use of water for industrial and domestic purposes, in an environment highly aware of the responsible usage of water as a natural resource. To enable the realisation of the above vision, the project has three intervention areas as part of its implementation strategy.