business.un.org, Partnering for a better world

The UN is grateful for the active involvement of businesses in addressing global challenges, and encourages businesses to highlight successful partnerships in their own communications. Nevertheless, a few basic rules apply:

• Use of UN logos
  Will a partnering company be able to use the UN emblem or another UN agency logo for their communications? This depends. While the UN emblem is tightly guarded, different UN organisations have different policies on the use of their logos or other visual identifiers. In any case, prior permission will be required, and the question of logo use should be discussed early on.

• Development of press releases, case studies and reports
  For the sake of accuracy and to avoid misrepresentations, these communications should be developed jointly, with shared understanding and commitment.

• Website write-up
  Some UN organisations may choose to feature a partnership on their website, as well as in UN publications and on the organisation’s intranet. In addition, the UN encourages partners to enter information about their partnership on the UN-business website.

• Cause-related marketing
  Several branches of the UN engage in cause-related marketing initiatives with business partners, where specific products carry the message of the partnership to stakeholders and the market in general.