business.un.org, Partnering for a better world

“Growing inclusive markets” is a phrase used to describe business strategies that open the global marketplace to the more than four billion people who live in economic conditions that would traditionally deny them such access. Giving the poor opportunity to generate income and equipping them to find a place in the global marketplace can help create wealth and contribute to human development in underdeveloped economies. For your company, this need not mean simple philanthropic involvement. It can also mean conducting business as usual but in an underdeveloped economy where you literally partner with the poor.This can generate profit for both your company and theirs. For companies who engage in growing inclusive markets, the UN has many creative models and strategies that it can provide.

“Growing Inclusive Markets” is also the name of a UN initiative, led by the United Nations Development Programme (UNDP). This programme gathers relevant information, highlights good examples, develops practical operational strategies and creates space for dialogue on this topic.

If you wish to propose your idea for partnership along these lines , use the online forms and relevant UN personnel will respond to you. For more information, visit the Growing Inclusive Markets website.

Further information

• http://www.growinginclusivemarkets.org/