Change for Good programme helps world's poorest children
The Change for Good programme, a project by which major airlines collect and donate leftover foreign currency from passengers returning home, has raised over $USD 70 million for programmes benefitting children. The alliance is designed to collect unused currency from passengers and convert spare coins and notes into life-saving materials and services for the world’s neediest children in over 150 countries around the world.
Currently, 10 major airline carriers are conducting Change for Good® collections on their international and sometimes domestic flights: Aer Lingus, Alitalia, All Nippon Airways (ANA), American Airlines, Asiana Airlines, British Airways, Cathay Pacific, Finnair, JAL and QANTAS. In-flight videos on these carriers inform passengers of the programme and invite them to contribute their spare currency. Airline personnel collect the spare coins and paper currency from passengers. Funds collected are then donated to the respective National Committee for UNICEF which regularly transfers the funds to UNICEF’s programmes helping children in over 150 countries around the world.
Change for Good® provides UNICEF and the international airline industry with a unique partnership opportunity: It enables UNICEF to deliver its message to a captive global audience while showcasting the airlines’ commitment to social responsibility, thereby increasing customer loyalty. Airlines benefit from their association with UNICEF, the world’s leading children’s organization. In addition, Change for Good® gives airline staff an opportunity to give back while travelling internationally. A survey conducted by one of the participating carriers showed that travelers are happy to generously donate their foreign change.
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