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UNICEF and easyJet Launch ‘Change for Good’

Summary

By: Christopher Kimber, UNICEF

In July 2012 easyJet, the UK’s largest airline, formed a partnership with UNICEF becoming the newest member of the elite group of air passenger carriers operating the UNICEF ‘Change for Good’ fundraising system.

The partnership, which will initially last three years, will operate on easyJet’s pan-European network during the peak summer and winter seasons, reaching out to the airline’s 60 million passengers who travel on the airline’s 200 aircraft on over 600 routes across 32 countries.

In less than six months, easyJet’s customers raised over GBP 1 million of unrestricted funds to support UNICEF’s child survival program which funds routine immunization programs in the Central African Republic and Cameroon, ensuring that children at risk are vaccinated against diseases such as measles and polio.

The partnership with easyJet represents a unique opportunity for UNICEF, not only to fundraise, but also to help disseminate important messages. easyJet operates Europe’s No. 1 air transport network with a leading presence on Europe’s top 100 routes and at Europe’s 50 largest airports. More than 300 million Europeans live within one hour’s drive of an easyJet airport, more than any other airline, and over 60 million people fly with easyJet annually to destinations across the UK, Europe, North Africa, the Middle East and Russia. easyJet has already used its in-flight publication to draw attention to the partnership and in 2013 the airline has committed to sending key UNICEF messages out to its customers through the airline’s e-newsletter. In celebration of working in partnership, the airline has also already painted two aircraft fuselages with the distinctive UNICEF logo, and more are planned.

Committed to making travel easy and affordable, and in the most responsible way possible, easyJet saw the Change for Good mechanism as a way to also make it easy and affordable for customers to make a real difference to the lives of children every time they fly. By dropping leftover foreign currency and spare change into specially designed pouches onboard, easyJet’s customers are supporting UNICEF’s valuable work.

The current winter onboard collection period has been extended for a period of six-weeks to raise much-needed funds for UNICEF’s work with the children affected by the crisis in Syria. Responding to the crisis on a corporate level too, the airline offered seats on its flights to Amman to help UNICEF staff and experts to reach the region.

For more information, please contact: Ida Margarita Hyllested, Corporate Social Responsibility Specialist, Private Fundraising and Partnerships Division, UNICEF