Partnership story

UNICEF and Olympiacos FC Partner to Raise Awareness Funds for the 100% Campaign


One and a half million children around the world are still dying every year from diseases that could have been prevented by vaccinations. That is one child every 20 seconds. Nearly 20 per cent of all children do not receive the basic vaccinations. This is because poverty, conflict, poor infrastructure or weak governance makes it difficult to reach them. The 100% Campaign aims to make sure that all unreached children receive these life-saving vaccines.

During the last quarter of 2013, UNICEF and Olympiacos FC – one of the most successful football clubs in Greece – launched a partnership to raise funds and awareness, both in Greece and globally, for UNICEF’s 100% Campaign to immunize children not currently reached by vaccination programs. The target is to raise EUR 2 million over the next two years and potential save the lives of 50,000 children.

Olympiacos FC has won many distinctions, both in the Hellenic Championship and in the Hellenic Cup competitions. The club has won 40 league championships in total and, during the last fifteen years, Olympiacos has participated in the Champions League 13 times. Olympiacos FC and President Mr. Marinakis have a very strong charity tradition and, in the past years, have supported on numerous occasions charity foundations both in Greece and abroad. As a part of the partnership, the UNICEF logo will appear on the players’ jerseys. “Since the establishment of our club in 1925, Olympiacos as a football team has represented an idea, a movement, a set of values that brings people together, as if they were members of the same family. On these values we want to base our new partnership with UNICEF”, said Mr. Vangelis Marinakis, President of Olympiacos FC. “We have always been close to those in need, and with UNICEF now on our side we can achieve what is most important to us, that is to put the well-being of children around the world first!”

“UNICEF is proud to partner with Olympiacos FC to amplify UNICEF’s voice for children, let millions of sport lovers know that they can help save vulnerable children’s lives, and raise much needed funds for our efforts to reach all children with basic immunization”, said Leila Pakkala, UNICEF Director of Private Fundraising and Partnerships.

“The alliance between Olympiacos and UNICEF is a milestone in the humanitarian action of UNICEF Greece” said Mr. Lambros Kanellopoulos President of the Hellenic National Committee for UNICEF. “It will give us the chance to move faster by saving children lives, to promote child rights all over Greece and abroad and contribute to the protection of children worldwide. It gives hope to thousands of children.”

For more information, please contact Carlotta Barcaro, Corporate Alliance Specialist, Due Diligence and Knowledge Management CFP, Private Fundraising and Partnerships, UNICEF.