Partnership story

Department of Public Information Partners with Google and UN Women to promote the International Day for the Elimination of Violence against Women


By: Web Services Section, Department of Public Information, United Nations

Launched in 2009 by UN Women, the “Say NO — UNiTE to End Violence against Women” campaign showcases advocacy efforts around the world for preventing violence against women and girls and engages people from all walks of life, both online and on the ground, to play a role. To further promote these efforts, a new partnership between UN Women, the United Nations Department of Public Information and Google aims to increase visibility efforts surrounding the International Day of Ending Violence against Women.

Since 1981, women’s activists have marked 25 November as a day against violence. The date was chosen to commemorate the brutal assassination in 1960 of the three Mirabal sisters, political activists in the Dominican Republic. On 20 December 1993, the General Assembly adopted the Declaration on the Elimination of Violence against Women and subsequently designated 25 November as the International Day for the Elimination of Violence against Women, and invited governments, international organizations and NGOs to organize activities designed to raise public awareness of the problem.

In 2013, Google offered to assist in the promotion of the issue and entered into a dialogue with UN DPI and UN Women, where the partners decided that Google would post a white ribbon on their search home pages which, in turn, would link to a landing page developed by DPI on – the homepage of the United Nations. DPI ensured that the pages linked to by Google were available in all official UN languages and brought together the campaigns of partner UN agencies.

The partnership resulted in an increase of visitors to by 1,055.74% and page views increased by 450.36% for the international day. It clearly demonstrated the very powerful role companies such as Google can play in helping the United Nations promote its work, especially in the field of advocating for human rights.

Each year, the United Nations Department of Public Information (DPI) runs a campaign to promote awareness of this important international observance. Key elements of the messaging for the campaign include the following points:

  • Violence against women is a human rights violation.
  • Violence against women is a consequence of discrimination against women, in law and also in practice, and of persisting inequalities between men and women.
  • Violence against women impacts on, and impedes, progress in many areas, including poverty eradication, combating HIV/AIDS, and peace and security.
  • Violence against women and girls is not inevitable.
  • Prevention is possible and essential.
  • Violence against women continues to be a global pandemic.
  • Up to 70 percent of women experience violence in their lifetime.

For more information, please contact Peter Dawkins, Chief of United Nations Web Services Section, Department of Public Information.