Partnership story

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United for UNICEF raises millions for needy children

Summary

Manchester United Football Club has been working with UNICEF since 1999 through the United for UNICEF partnership. The club has raised over $3.75 million for UNICEF programmes and has benefited over 1.5 million children worldwide.

During the team’s 2005 Asia Tour, Manchester United announced a four year extension of the partnership. Taking United for UNICEF partnership to 10 years by 2009, this will be the longest standing public-private partnership between a Premiership football club and an international charity. Manchester United is spearheading UNICEF’s ‘Unite for children, Unite Against Aids’ campaign. In addition to funding UNICEF HIV/AIDS programmes, Manchester United will promote the campaign extensively at our matches and in media publicity over the coming seasons. Players will record television, video and radio messages to reach millions of young people around the world with important messages about HIV/AIDS. Monies raised by the partnership are already being used to fund HIV/AIDS projects in Africa and Asia.

Between 2003-5, Manchester United raised money and awareness for UNICEF UK’s ‘End Child Exploitation’ campaign. The club supported UNICEF’s work with the Government of China to combat the trafficking of women and children and committed $400,000 to a pilot programme in Sichuan Province which aims to prevent trafficking, whilst rescuing and rehabilitating victims.