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Amway Europe One by One for Children campaign

Summary

Amway Europe joined forces with UNICEF for children in 2001. In 2003, the company launched its Corporate Social Responsibility Programme, the One by One for Children campaign, which now incorporates the UNICEF partnership.

As a global partner of UNICEF, Amway Europe supports long-term, integrated initiatives that produce measurable results for children. Amway’s corporate engagement activities include philanthropic donations, sales of UNICEF corporate greeting cards, cause-related marketing, and national-level fundraising and promotions.

By harnessing the power of more than 13,000 employees and three million Independent Business Owners, Amway is committed to make a real difference in the lives of children in need. ‘One by One’ activities in more than 50 Amway markets provide opportunities to change the world, one child at a time.