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ALJ and WFP Announces First Ever Humanitarian Partnership With Formula 1


Italian actress and producer Maria Grazia Cucinotta – a United Nations World Food Programme (WFP) Ambassador Against Hunger – today called upon millions of Formula 1 (F1) fans to support “Fill the Cup” – a WFP campaign that aims to raise awareness and funds to feed 59 million primary school age children who go to school hungry.

Following a meeting with the Panasonic Toyota Racing team in Monaco, Cucinotta announced the partnership between Abdul Latif Jameel Co. Ltd (ALJ) and WFP. “I know that there are millions of people who care deeply about fighting hunger and I urge all of them to come on board,” she said.

Nihar Patel, Managing Director of Saudi-based ALJ – the largest independent distributor of Toyota and Lexus vehicles in the world – said: “ALJ is proud to help WFP raise vital funds for the “Fill the Cup” campaign through the sponsorship of the Panasonic Toyota Racing team during the 2009 F1 season.”

Together Cucinotta and Patel encouraged widespread support of the awareness-raising campaign which uses the iconic image of the red cup to engage as many people as possible in the mission to end child hunger and raise awareness of what WFP is doing to alleviate it.

WFP’s “Fill the Cup” campaign aims, literally, to fill a cup with food for 59 million school-aged children who go to school hungry in the world’s developing countries – boosting their chances for better health, education and a more promising future. It costs 20 Euro cents a day to give a child a nutritious WFP school meal.