Partnership story

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Business leaders celebrate progress, pledge to invest more in Africa


Global business leaders gathered today at the World Economic Forum to mark the one-year anniversary of the launch of the Business Call to Action (BCTA).

The Business Call to Action was launched by UK Prime Minister Gordon Brown and the United Nations Development Programme (UNDP) at a high level event for CEOs held in London on 6 May 2008. To date, 18 companies have already launched initiatives creating thousands of jobs, establishing hundreds of small independent businesses and increasing trade with, and sourcing from, Africa and Asia.

Some companies are currently providing financial support and technical trainings to thousands of farmers and aspiring entrepreneurs in the developing world; expanding mobile money transfer services to over six million people in Africa; and supplying accurate, timely and personalised information to over a million farmers in India which has helped them increase their profit.

Business can help improve the lives of people in developing countries by increasing investment, creating jobs and increasing skills, and developing goods, technologies and innovations.