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Drive for Peace, 2002 Charity Golf Event in China

Summary

Sina.com and the UN refugee agency in Hong Kong joined hands to stage a charity golf event in partnership with business leaders from the Pearl River Delta area. Called “Drive for Peace”, the event took place in September 2002 at the World Cup Course in Mission Hills Golf Club in Shenzhen, China. This was the first time that individuals and companies in the Pearl River Delta area have rallied around a public-private partnership to donate towards UNHCR’s humanitarian programme.

In a shotgun start, golfers drove the balls amidst the sound of firecrackers. Shirley Siu won the event with 37 points, while the Hong Kong Jeweller Golf Association was the best team with 35.25 points.

Pledge donations reached over HK$500,000 during the event, which reflected the strong humanitarian concern and generosity of the entrepreneurs and companies in the area for the issues of security and prosperity. Volunteers from Hong Kong and mainland China devoted time, resources and pro bono services to help this event achieve a fruitful fund-raising result.

As a charitable gesture for “Drive for Peace”, Sina.com, a leading Chinese Internet portal and a listed NASDAQ company in the United States, offered online advertising space and service to match sponsorship value, as a reward to donor companies. UNHCR’s co-organiser of the event champions philanthropic donations for entrepreneurs in the campaign area.