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Check Out For Children™: an alliance between Starwood Hotels & Resorts and UNICEF

Summary

The Check Out For Children™ mechanism is incredibly simple yet effective. Upon arrival at a Starwood hotel, guests are advised they will be invited to add one US$1 (or local currency equivalent) to their bill upon check out, as a donation to UNICEF.

This unique partnership between UNICEF and Starwood Hotels & Resorts Worldwide and their guests have raised over US$16 million to support life-saving immunization programmes for children throughout the world. The money raised is used to support UNICEF’s life-saving immunization work; for each US$1 million raised, more than 55,000 children can be immunized against the six major childhood diseases, i.e. polio, diphtheria, whooping cough, tetanus, tuberculosis and measles.