Yum! Brands, Inc. the world’s largest restaurant company with nearly 35,000 KFC, Pizza Hut, Taco Bell, Long John Silver’s and A&W Restaurants, works with the United Nation’s World Food Programme (WFP) to bolster awareness of global hunger, spur volunteerism and raise funds to benefit the WFP’s work amongst the world’s hungry.
The video provides brief examples of the work of the WFP and focuses on the ways in which Yum!‘s inaugural World Hunger Relief campaign in 2007 provided major assistance in this work. From the CEO down through Yum’s 1.4 million employees around the world, efforts are being made in three areas. Customers are encouraged to donate funds for WFP as they make their purchases at Yum’s 35,000 restaurants around the world. Point of sale information and purchase materials regarding world hunger also raise funds and help raise awareness of the problems and issues. Finally employees are encouraged to volunteer their time to assist directly in the campaign. In one week in 2007, Yum! raised $16 million in just one week for WFP and other hunger relief organisations.