Partnership story

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UNESCO and business alliance promote cultural diversity and encourage job creation

Summary

UNESCO’s Global Alliance for Cultural Diversity explores new ways to turn creativity in developing countries into sustainable cultural industries. It aims to promote cultural diversity, support economic development and encourage job creation in a range of fields including music, publishing, cinema, crafts and the performing arts.

Launched as a pilot project in 2002, the Global Alliance will now use its experience in developing public-private partnerships to support programmes and activities implemented under the Convention on the Protection and Promotion of the Diversity of Cultural Expressions.

Global Alliance members come from a wide range of sectors including governments, cities, intergovernmental bodies, artists’ co-operatives, small and medium sized businesses, multinational companies and the academic world.