Partnership story

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Public and private sectors search for common ground in the movement for children's rights


Leaders from business, government and civil society met to discuss better ways of involving their constituencies in the movement for children’s rights.

“We all have to draw on each other’s strengths in order to meet our ambitious goals,” said Bill Gates, III, co-founder of the Bill & Melinda Gates Foundation and Chairman of Microsoft, the global software giant. “This will take more than money. It will take expertise. Local companies and organizations must be asked to participate and contribute their knowledge.”

“Limited interventions don’t work,” said President Museveni of Uganda. “If you leave at the end of day without having created sustainable development programmes, it doesn’t matter. And we have to look at children’s development holistically. We cannot just invest in one life stage, we have to look at how they’re all connected from birth onwards.”

Participants reinforced the need to ensure that these partnerships be ‘win-win’ situations for everyone involved and to avoid “simply throwing money at a problem”. Corporate executives said brand creation and enhancement, not just philanthropy, is a key part of these partnerships and that must not be forgotten.