Clear Channel Outdoor and UNICEF launched the first-ever global outdoor advertising campaign to raise awareness of the enormous impact of HIV/AIDS on children.
Clear Channel Outdoor, based in Phoenix, Ariz., a global leader in outdoor advertising with over 800,000 displays in more than 50 countries across 6 continents is the sponsor of the campaign to raise awareness of a neglected area: the impact of HIV/AIDS on children. “Children are disproportionately impacted by the HIV/AIDS pandemic,” said UNICEF Executive Director Ann M. Veneman. “They are watching their hopes and dreams crumble as parents, teachers, caregivers and role models succumb to AIDS. And children still see only a fraction of the resources dedicated to fight the disease. The Clear Channel Outdoor partnership will help make the public aware that, children are the missing face of AIDS.” The video shows the launch of the campaign which will feature a powerful image depicting a young child standing by her parents’ graves. The campaign will be seen on billboards and other outdoor displays in 50 countries around the world.