Further reading

Archived content.

Robert Druskin, Chairman, Chief Executive Officer and President of Citigroup Global Markets Holdings Inc

Summary

There’s an enormous psychological benefit as well as a real business benefit from being perceived as a company that not only tries to get a return for shareholders but also actually tries to do some good.

Companies that will get involved are those that really want to make a difference. We’re all part of a global community, and the impact on that company’s employees is going to be very important.