Partnership story

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UNICEF's corporate partnerships: Greece - Diners Club

Summary

Diners Club Greece, a subsidiary of Citibank, has issued in cooperation with the Hellenic National Committee an affinity card under the name of Diners Club-UNICEF. There are currently over 84,000 account holders in this program.

Since the launch of this partnership in October 2003, as one of the most successful campaigns globally, the Diners Club-UNICEF affinity card has raised more than 1 million Euros.

Diners Club provides UNICEF with a 0.5% of the total amount spent by each card holder, without the card holder bearing any cost.

In addition to the obvious financial benefit to UNICEF, there are also a number of advantages to this program such as:

The facility of promoting UNICEF Cards & Gifts to card holders through informational leaflets inserted in statements The sponsorship of UNICEF Greece’s annual holiday direct marketing campaign Encouraging card holders to participate in UNICEF’s pledge program The distribution and sales of UNICEF Hellenic National Committee notebooks and cards through Citibank branches