Partnership story

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Bayer funds youth involvement in environmental protection

Summary

In June 2004, UNEP announced a one million Euro per annum partnership with German-based chemicals and healthcare company Bayer AG to support its global long-term strategy to involve young people in environmental issues.

Called ‘Tunza’, meaning to treat with care or affection in the east African language of Kiswahili, the strategy aims to engage young people in the work of UNEP and enhance their participation in environment and sustainable development issues.

Approved by UNEP’s Governing Council in February 2003, the strategy outlines activities and events at the sub-regional, regional and global levels to be implemented for a six-year period. These activities and events include the annual Tunza international conferences for both children and youth, and flagship publications such as the “Tunza: Acting for a Better World” book and the quarterly Tunza magazine for youth. Under the agreement UNEP and Bayer will create a steering committee to develop projects to be implemented under the partnership. Identified projects include continuation of the Young Environmental Envoy Programme, further development of the Eco-Innovate learning forum, a youth-orientated media award, World Environment day activities in Europe and Latin America, and support for sub-regional youth networks in Asia-Pacific, based on the successful South Asia Youth Environmental Network (ww.sayen.org).