The Green Goal project—the inspiration of the Local Organizing Committee for the 2006 FIFA World Cup and the German Ministry of the Environment—aimed to cut greenhouse gas emissions from transport and electricity generation during the month long tournament. The project is supported by UNEP and private business.
During the 2006 FIFA World Cup held in Germany, the company took part in the Green Goal project funded by the United Nations Environment Programme (UNEP). In order to offset the pollution resulting from increased traffic and additional energy needs during the World Cup, Deutsche Telekom procured emissions certificates equivalent to 20,000 tons of CO2. This made it possible for 13 of a total of 64 World Cup matches to be held on a climate-neutral basis. The money spent on the certificates was used to support two climate protection projects in South Africa that focus on renewable energies.