OCHA (Office for the Coordination of Humanitarian Affairs)

Private Sector Communications Strategy

  • Overview

    Background
    As part of its coordination mandate, The United Nations Office for the Coordination of Humanitarian Affairs (OCHA) intends to build strategic engagement between companies, business networks and the humanitarian system. They are often the first to be directly affected by and respond to natural disasters, war and other major emergencies. Their infrastructure, workforce, supply chains and markets may all be at risk, and therefore their business continuity. The focus is therefore now shifting to be on the rational for action being core business interests and on creating shared value.

    A dedicated team is working on a series of business consultations and pilot projects between local and multinational companies, governments, United Nations Agencies and other humanitarian actors on emergency preparedness and response.

    Objective
    The United Nations Office for the Coordination of Humanitarian Affairs would like to develop a pro bono relationship with a communications agency to create a communications strategy that will educate big business in the best way to respond in significant humanitarian crises and natural disasters.

    The intention is to incubate initiatives that build on the unique strengths of the private sector and to demonstrate them (including at the World Humanitarian Summit in 2016), thereby helping shape the global future of emergency preparedness and response through cross sector collaboration.

    Communications Objectives
    Greater collaboration and involvement of companies in future of humanitarian emergency preparedness and response.

    Target Audience Analysis
    Global and local companies recognised for leadership in their sectors

    Scope of Works/ Requirements
    The agency will:
    • Prepare a practical and efficient private sector communications strategy in close collaboration with the Private Section Section of OCHA
    • Conduct an analysis of information tool gaps in support of the overall communications strategy objectives
    • Tailor existing products for priority audiences, including editing of promotional, advocacy and information materials, guides to the humanitarian system etc, and converting from language tailored at humanitarian actors to that appropriate for private sector leaders
    • Propose and develop new tools and products to fill gaps, including event specific material, factsheets, updates etc
    • Advise on and support press, web, and social media campaigns
    • Design and layout electronic and hard copy products according to UN-general and OCHA-specific branding guidelines
    • Provide ad hoc training as required

    The private sector communications strategy and products must reflect the high quality standards, high impact value and service attitude of OCHA’s engagement activities with the private sector and humanitarian actors.

    Evaluation
    The project will involve regular reviews and planning, with a report on achievements and process at the end of the collaboration

    Further Information

    Preferred partnership types

    Advocacy of global issues; Business opportunities in low income communities/countries ; Provision of services / personnel; Standards and guidelines development

    Sustainable Development Goals

    2. Zero hunger; 3. Good health and well-being; 6. Clean water and sanitation; 10. Reduced inequalities; 11. Sustainable cities and communities; 16. Peace, justice and strong institutions

    Regions / countries / territories

    Africa: 3 countries (click to show)
    Guinea; Liberia; Sierra Leone
    Asia: 2 countries (click to show)
    Indonesia; Philippines
    Middle East: 5 countries (click to show)
    Iran; Iraq; Jordan; State of Palestine; Syrian Arab Republic

    Issue areas

    Food and Agriculture; Health; Human Rights; Peace; Rule of Law; Water and Sanitation

    Type(s) of services / business sectors

    Media

    Disasters

    Philippines Disaster Response; West Africa; Central African Republic; Sudan

    Timing

    This project is intended to start immediately and last until Spring 2016

    External Links