I'm GreenTM Polyethylene

I'm GreenTM Polyethylene

  • Overview

    Vision / description

    Engage several stakeholders around carbon capture and substitution of fossil raw materials (Braskem’s “Value Proposition”)

    Project objectives

    Sugarcane is used for energy, but also as raw material for Braskem’s I’m GreenTM Polyethylene.
    The project objectives are to: show benefits of this new technology to society (carbon capture & substitution of fossil raw material, while addressing the same functions), engage actors around Sustainable Development, the value creation it encompasses and each one’s contribution, train in “life cycle thinking”, ensure that new technology does not require investments from customers (in order to adapt production process, for instance).


    Society at large, due to the innovative technology, its associated carbon capture & contribution to emissions’ reduction, raw material providers (not only financially, but the introduction of a Code of Conduct is contributing to introducing best practices, which qualify them for further/additional market access), agri-business.

    Current progress

    Launching this technology helped many companies (customers, suppliers) to reinforce their public commitment to Sustainable Development; the visibility promoted by media, etc. is reaching out to end consumers, who start to ask for this technology due to the mitigation of emissions (carbon capture, substitution of fossil raw materials); the introduction of a Code of Conduct (audited by an independent firm) for ethanol suppliers is generating a set of good practices in agriculture, which tend to become industry standard.

    Project URL


    Sustainable Development Goals

    7. Affordable and clean energy; 11. Sustainable cities and communities; 12. Responsible consumption and production; 13. Climate action; 14. Life below water; 15. Life on land

    Regions / countries / territories

    Americas: Brazil

    Detailed location


    Issue areas

    Biodiversity; Climate Change; Energy; Principle 7; Principle 8; Principle 9

    Business sectors

    Chemicals; Oil & Gas


    Stakeholders consulted

    Academia; Civil Society groups; Government; Other

    Preferred partner organisation(s)

    Academic; Business Association Global; Business Association Local; Company; NGO Global; NGO Local; Social Enterprise; UN Entity

    Type of support needed

    Advocacy; Co-product development; IT support; Marketing/Communications; Monitoring and Evaluation; Project implementation; Research; Volunteer

    Collective Action
    • This initiative has a potential for scalability.
    • This initiative is seeking additional partners.