Agua Brasil: Promoting Adaptive Practices in Agriculture and Water Resource Management

Agua Brasil: Promoting Adaptive Practices in Agriculture and Water Resource Management

  • Overview

    Vision / description

    Banco do Brasil and its partners are piloting and encouraging agricultural practices that conserve water, increase vegetation cover, and restore degraded natural resources, further catalyzed by specialized financial products and services that incentive sustainable resource management.

    Project objectives

    In 2010, Banco do Brasil forged a partnership with the National Water Agency (ANA), Banco do Brasil Foundation and the WWF-Brasil to develop the Agua Brasil programme. The programme’s objectives include: a) Promote societal awareness and attitudinal change with respect to environmentally sound water resource management and conservation; b) Through the implementation of pilot projects in key water-sheds, identify and encourage the adoption of sustainable practices in agriculture, reducing its impact on natural resources and biodiversity, improving water quality, and expanding vegetation coverage; c) Disseminate and replicate models and best practices for the management and conservation of the country’s water resources; d) Review and update the social and environmental criteria Banco do Brasil it uses in its finance and investment processes; e) review and refine business models aimed at sustainable regional development, and strengthen and expand the bank’s portfolio of financial products and services that offer incentives for and stimulate projects with socio-environmental characteristics.


    Brazilian farmers, local communities in microbasins, Brazilian society in general (water conservancy).

    Current progress

    Through Agua Brasil, family farms will adopt new practices that enable them to reduce risks, and manage the impacts of climate change adaptation on their water source, land, crops, and livestock by the good practices. They will lessen their impact on the surrounding ecosystem, wich will have positive impacts benefits for community resilience more broadly, and will also contribute to climate change mitigation.
    Farmers will have access to an expanded range of financial products and services including credit, that incentive and assist them to implement these sustainable farming techniques and improve their livelihoods.The programme’s emphasis on dissemination of best practices, combined with supportive financial incentives, will ensure uptake of climate-resilient activities by farming communities across Brazil.

    Project URL

    Sustainable Development Goals

    2. Zero hunger; 6. Clean water and sanitation; 7. Affordable and clean energy; 11. Sustainable cities and communities; 12. Responsible consumption and production; 13. Climate action; 14. Life below water; 15. Life on land

    Regions / countries / territories

    Americas: Brazil

    Issue areas

    Biodiversity; Climate Change; Energy; Food and Agriculture; Principle 7; Principle 8; Principle 9; Water and Sanitation

    Business sectors

    Banks; Financial Services; Insurance


    Stakeholders consulted

    Civil Society groups; Community leaders; Government

    Preferred partner organisation(s)

    Academic; UN Entity

    Type of support needed


    Collective Action
    • This initiative has a potential for scalability.
    • This initiative is seeking additional partners.