Wind For Prosperity

Wind For Prosperity

  • Overview

    Vision / description

    Today, more than 1.3 billion people across the globe lack access to affordable and reliable electricity – with dramatic consequences for human health, education, and economic well-being. But more than 50 million of those live in areas with abundant wind resources.
    Wind for Prosperity takes its departure in 2011, when Vestas’ CMO, Morten Albæk, had the idea to connect two data sets; wind data and areas with the highest level of child mortality. By combining these data sets, rural communities without access to reliable electricity but with an abundance of wind emerged, resulting in the vision: Wind for Prosperity.

    Project objectives

    Wind for Prosperity will create a world of new opportunities by accelerating access to clean water, healthcare, irrigation, education, communications infrastructure, and other social and economic benefits. It is different to most other corporate initiatives to alleviate poverty. The concept is commercially based and is more scalable and sustainable than efforts purely reliant on philanthropy and donations. It is business as a force for good.


    The first Wind for Prosperity projects under consideration will focus on up to 13 Kenyan communities that are home to more than 200,000 people. These projects – being planned in coordination with the Kenyan Ministry of Energy, Kenya Power and Light Company, and various government agencies – are expected to supply electricity at least 30% below the current cost of power production based on diesel only.

    Current progress

    Wind for Prosperity has successfully brought on board three partners; Masdar Clean Energy, DI Frontier and Econet Wireless.
    The first projects under consideration focus on up to 13 Kenyan communities, of which 1 have been identified. This project is under development with expected completion by end of 2014.

    Project URL

    Sustainable Development Goals

    7. Affordable and clean energy; 9. Industry, innovation and infrastructure; 11. Sustainable cities and communities; 12. Responsible consumption and production; 13. Climate action; 14. Life below water; 15. Life on land

    Regions / countries / territories

    Africa: Kenya

    Issue areas

    Biodiversity; Climate Change; Energy; Principle 7; Principle 8; Principle 9

    Business sectors

    Industrial Goods & Services - Support Services; Other; Utilities


    Stakeholders consulted

    Civil Society groups; Community leaders; Government; Other

    Preferred partner organisation(s)

    City; Company; NGO Global; NGO Local; Public Sector Organization; Small or Medium-sized Enterprise; UN Entity

    Type of support needed

    Advocacy; Funding; Project implementation

    Collective Action
    • This initiative has a potential for scalability.
    • This initiative is seeking additional partners.