WFP & YUM! Brands: The Power Of Small Contributions

WFP & YUM! Brands: The Power Of Small Contributions

  • Overview

    Project objectives

    Ending hunger is an enormous challenge, requiring millions of people around the world to take action. That is exactly what a partnership between the World Food Programme and YUM! Brands is designed to do. They are asking for small contributions from customers at 41,000 KFC, Pizza Hut and Taco Bell restaurants in 125 countries.

    Starting in 2007, the partnership has raised over US$110 million to support WFP school meal operations in 60 countries. At the same time, the partnership is raising awareness of the problem of hunger around the world.

    As a global restaurant brand, with a widespread network of restaurants, franchisees, employees and vendors around the world, YUM! Brands is able to engage millions of people every day in working to end hunger.

    Partnership Type: Advocacy Campaign, Philanthropy

    Business Driver: Companies can build brand loyalty by demonstrating a commitment to tackling major global challenges that consumers care about.

    Learning: Partnerships designed to generate millions of small contributions can have a huge impact. A global, consumer-facing partnership programme can be a major success.

    Project URL

    http://addhopeglobal.kfc.com/

    Sustainable Development Goals

    2. Zero hunger; 3. Good health and well-being; 17. Partnerships for the goals

    Partnership types of interest

    Advocacy of global issues

    Issue areas

    Food and Agriculture

    Partners

    Existing partners

    WFP, YUM! Brands (KFC, Pizza Hut, Taco Bell)

    Preferred partner organisation(s)

    Company; Small or Medium-sized Enterprise