UNITEDNATIONSPLAY, a next-generation entertainment and media instrument for multi-purpose social impact thru gamification

UNITEDNATIONSPLAY, a next-generation entertainment and media instrument for multi-purpose social impact thru gamification

  • Overview

    Vision / description

    UNITEDNATIONSPLAY proposes a gamification platform that helps to solve problems in the spheres of global learning (e-Learning), modeling of social behavior, global finance, as well as global social monitoring and analysis. The system would be a long-term, multipurpose media instrument for community outreach. The mission is to use gamification to help the United Nations solve problems in the aforementioned spheres, and to help explain the role and importance of the United Nations to the general public.

    Project objectives

    United Nations:
    Delivery of the approved content to citizens of UN Member States via large distribution networks (Media, Entertainment, Education, Retail)

    Global Social Impact:
    UNITEDNATIONSPLAY’s Center for Simulation, Statistics and Analysis – information system with role-based access. Broadcasting, Collecting and Аnalyzing feedback, Monitoring, Modeling.

    Info-educational courses within the game – E-Learning for the next generation. An educational franchise for more than 1300 world universities.

    A tertiary game product with opportunity for multi-level interaction of UNITEDNATIONSPLAY participants (platform for cyber sports, E-Learning, game commodity turnover and investment).

    A global platform for electronic money (current monetary standard as well as using the Blockchain Technology).


    United Nations System; Citizens of UN Member States

    Current progress

    Stage-1 (Passed):
    • Conceptual and functional justification of the project has been formalized
    • Analysis of jurisdictions and registration of a legal entity has been completed
    • International brand has been registered, and the Internet presence the has been notified
    • Interaction model prototype, which is a simplified model of UNITEDNATIONSPLAY ecosystem, has been developed
    • The initiative at the Ideas for Action Competition has been presented

    Stage-2 (Forthcoming stage, 33 months)

    Stage-3 (Forthcoming stage, 6 months)

    Stage-4 (Forthcoming stage, 3 months)

    Project URL


    Sustainable Development Goals

    17. Partnerships for the goals

    Partnership types of interest

    Project funding; Standards and guidelines development

    Regions / countries / territories

    Europe: Estonia

    Detailed location

    Narva maantee, 7,
    Tallinn, Harjumaa, 10117

    Issue areas

    Social Enterprise

    Business sectors



    Existing partners

    UNITEDNATIONSPLAY OÜ; Partnerships for SDGs online platform, K.R.U.P.P. technology

    Preferred partner organisation(s)

    Company; UN Entity

    Type of support needed

    Co-product development; Funding; Innovation partner; Project implementation; Seed funding

    Collective Action
    • This initiative has a potential for scalability.
    • This initiative is seeking additional partners.
    • This initiative respects all dimensions of sustainable development.