SuperGreen Solutions Proposes a Partnership to Globally Enable Small and Medium Sized Enterprises (SMEs) to Operate More Sustainably

SuperGreen Solutions Proposes a Partnership to Globally Enable Small and Medium Sized Enterprises (SMEs) to Operate More Sustainably

  • Overview

    Vision / description

    The purpose of this partnership is to identify and remove the barriers preventing SMEs from pursuing sustainable business practices.

    Project objectives

    The objective of this partnership is to expand the principles of sustainable business practices to businesses classified as small and medium sized enterprises (SMEs). Sustainable business practices are already being pursued by the largest and most profitable companies in the world but have not been tapped into by the vast majority of the 99% of businesses classified as SMEs.

    Why?

    Is it simply a lack of resources? Is it a lack of belief/education? Is it a ‘I’m too small to matter’ versus a ‘global view’? Is it that leadership of smaller companies spend a larger percentage of their time on sales/revenues, than leadership of larger companies; and this causes them to put less emphasis on cost-side activities?

    The goal of our project is to collaborate with other global entities to study this question; then to define and reduce/remove the barriers holding back the adoption of sustainability initiatives by SMEs (the vast majority of all businesses). We believe the next frontier of sustainability will not be found in looking at large corporations, but individual SMEs and as such, we should approach the problem through a SMEs eyes.

    We approach this project with the assumption that most SMEs spend more time driving revenues than lowering costs (their brand is not as established, their sales force not as experienced, their advertising not as robust, their costs not as large – as those of multinationals). We believe the SME tilt to revenue, in combination with the fact that they have less cost, makes them less interested in cost reduction. We believe SMEs can be ‘won over’ if sustainability can be presented as a revenue-side benefit, not just a cost-side benefit. We believe, if we are right, this will help accelerate the advancement of sustainability to SMEs.

    By partnering with various organizations and sharing our collective insights we believe we can answer the question as to why SMEs have not fully embraced sustainability. Once the question is answered we can work towards removing the barriers that prevent them from pursuing sustainable business practices.

    By partnering with UN entities and global NGOs we would gain insight as to what they are doing globally to promote sustainable business practices to SMEs. In addition well-known organizations committing to this cause could give SMEs the validation they need to pursue sustainability.

    Partnerships with state and city governments would provide information on what they are doing locally to try and encourage their business constituents to pursue sustainability…..and how to execute/implement these programs into their markets. What is working? What is not? Then we can work with them to make their sustainability programs as successful as possible.

    Partnering with financial institutions would allow us to tabulate funding providers that are willing to work with SMEs on their sustainability projects and/or enlighten us as to why funding isn’t more readily available. Down the road we could also facilitate the connection between these institutions and the SMEs to boost the use funding available.

    Academia and universities would provide mechanisms to possibly conduct studies on the question of why SMEs are not pursuing sustainability. Is it the revenue side benefit that we propose? Or is it some other reason we haven’t thought of? Academia and universities are uniquely enabled to answer these questions.

    If you have ideas or want to contribute to enabling ALL businesses to be able to pursue sustainable business practices reach out and join!

    Beneficiaries

    Any community where sustainability has not been adopted by SMEs.

    Sustainable Development Goals

    6. Clean water and sanitation; 7. Affordable and clean energy; 8. Decent work and economic growth; 9. Industry, innovation and infrastructure; 11. Sustainable cities and communities; 12. Responsible consumption and production; 13. Climate action; 14. Life below water; 15. Life on land; 17. Partnerships for the goals

    Partnership types of interest

    Advocacy of global issues; Business opportunities in low income communities/countries ; Project funding; Provision of goods; Provision of services / personnel; Standards and guidelines development

    Regions / countries / territories

    Americas: 13 countries

    • Argentina
    • Bahamas
    • Canada
    • Colombia
    • Costa Rica
    • Dominican Republic
    • Ecuador
    • Galapagos Islands (Ecuador)
    • Honduras
    • Mexico
    • Panama
    • Puerto Rico
    • United States
    Europe: France; IrelandMiddle East: Saudi Arabia

    Issue areas

    Biodiversity; Climate Change; Education; Energy; Health; Principle 7; Principle 8; Principle 9; Water and Sanitation

    Partners

    Existing partners

    Main contact: Michael Bernstein
    SuperGreen Solutions
    PACE Corporate Advisors
    Titus Center for Franchising – Palm Beach Atlantic University
    HBC Energy Capital
    University of Southern Indiana

    Preferred partner organisation(s)

    Academic; Business Association Global; Business Association Local; City; Company; Foundation; Labour Global; Labour Local; Micro Enterprise; NGO Global; NGO Local; Public Sector Organization; Small or Medium-sized Enterprise; Social Enterprise; UN Entity

    Collective Action
    • This initiative has a potential for scalability.
    • This initiative is seeking additional partners.
    • This initiative respects all dimensions of sustainable development.
    • This initiative is not submitted with commercial intent.